Why should you care about Cultural Intelligence? To stay competitive in our complex, interconnected world and diverse workforce. “CQ (cultural intelligence) is a critical capability for navigating today’s increasingly global and diverse business environment. It’s so important that we made it one of our core behaviors at PwC.” —Robert Mortiz, Chair Price Waterhouse Coopers, United States, with “Ninety percent of leading executives from 68 countries identify intercultural skills as among the most important capabilities required to remain competitive,” as reported by Ang, Van Dyne, & Rockstuhl
Cultural Intelligence, including managing bias, also contributes to prosperity and your ability to achieve your vision by decreasing costly conflict, talent and business losses.
What is cultural intelligence? the recognizing and understanding of the beliefs, values, attitudes, rank and behaviors of people with distinct cultural identities; and then applying that awareness toward effective behavior and communication.
What cultural identities are we talking about? We all have multiple cultural identities, including gender, ethnicity, generation, sexual orientation, religion, ability/disability, socioeconomic, educational, appearance (height, weight, level of attractiveness, attire), etc. I say, “It is impossible to not work interculturally!” Even in your own community or organization, when you consider these different cultural identities.
What does cultural intelligence have to do with peace and prosperity and bias? The research as well as my coaching experience points to the painful cost of bias and lack of cultural intelligence, particularly those attempting to assert “power over” others. Yes, these attempts at “power over” can result in bullying and harassment, leading to conflict as well as loss of talent and reputation; even lawsuits and deaths. Respectfully stepping into and sharing power with high cultural intelligence leads to peace and prosperity.
For example, my first session coaching a Western European leader in South America went like this:
“What are your coaching goals?” I asked
“Improving relationships with external partners and my negotiation skills,” he said.
“Please give me an example.”
He explained a situation and said, “I want to prove to them they are wrong!”
“We have a saying in coaching, “Would you rather be right or in a relationship?”
Thankfully the client laughed, realizing the mismatch between his goal and his desire. We then had a fruitful exchange about the difference in his communication style (direct) and that of his S. American external partners (indirect), which was resulting in his impatience and frustration. When we completed our coaching he reported he had learned to “speak less, listen more, understand; view with the eyes of someone else.”
He demonstrated increased Cultural Intelligence through awareness, empathy and humility, which removed the goal barrier of trying to prove he was right. I see those as three of the four key ingredients for cultural intelligence. Awareness, curiosity, humility and empathy.
You notice this first coaching session starts with an explicit discussion of goals. In some cultures it may take several sessions of building trust in the relationship before coaching goals are clarified, and it may come more from the context of the conversation than explicit communication. My Korean mentor coaching client said it can take up to 3 sessions. And when I listened to Korean coaching students coach, the coaching agreement was more implicit than explicit.
I avoided the possible loss of a contract by clarifying cultural expectations with a new organization in Japan. “Do you want me to show up as my normal Western direct self or adjust my communication for your culture?” I asked. “Our leaders are based in several countries including the US and need to know how to manage direct communication,” they replied. If I had assumed I needed to adjust my communication to more indirect without checking in, I could have lost the contract. If I had not checked in and communicated directly and that was not their preference, they could have viewed me as rude and even offensive, resulting in loss of business. One of my international contracts includes the option of a getting acquainted session where the clients may want to know more about me and how we will work together before beginning the goal discussion.
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To our success-we are in this together!
Unlocking potential, prosperity and peace for leaders, coaches and their organizations through Leadership & Team Coaching, Mentor Coaching and Coaching Supervision
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