I will treat all clients with dignity as free and equal human beings.
I will conduct myself in a manner that brings credit to myself, others, and the coaching profession.
I will identify my level of competence to the best of my ability and I will not misrepresent my qualifications, expertise, or experience as a professional coach.
I will, at the beginning of any coaching relationship, communicate clearly the terms of our agreement and the expectations of both parties.
I will not claim or imply outcomes that I cannot guarantee.
I will respect the confidentiality of client’s information except as released by the client, or as required by law.
I will obtain permission from each client before releasing their names as references.
I will recommend different coaches and/or different resources when the client’s situation requires this.
I will avoid conflicts of interest and will give notice of potential conflicts. I will directly address the potential conflict if I enter into a working relationship with a client in addition to a coaching relationship and will specifically agree with the client on how to avoid or manage any such conflict.
I will disclose all compensation I may receive for referrals or advice given to a client and ensure the client is aware of such interest.
I will respect the commercial aspects of agreements I make with the coaching client and the organization which compensates me, if separate. I will only make agreements that respect all parties and I will honor my agreements.
I will not offer professional information or advice I know to be confidential, misleading, or for which the accuracy is beyond my competence to assess.
I will endeavor to enhance public understanding and acceptance of professional coaching.
I will freely share my skills and practices with other interested coaches in the profession for the purpose of increasing our mutual level of knowledge and competence.
I will give full acknowledgment to the work and contributions of others.
I will respect copyrights, trademarks and intellectual property rights and comply with laws and my agreements concerning these rights.
I will use the ICF definition of coaching as a basis of my coaching practice.
I will inform my clients of my agreement to follow the Standards of Conduct of the ICF.