Cultural misunderstandings can result in costly loss of business. (That is the “Or Else”) Example: 40% to 55% of alliances break down prematurely and inflict financial damage on both partners.
If you are thinking to yourself, “I have traveled, eaten at ethnic restaurants; therefore I am culturally intelligent and have nothing further to learn,” this is definitely for you!
Cultural Intelligence is an ongoing journey that requires awareness, curiosity, humility and empathy.
- Come and check out your cultural intelligence! (there may be a quiz!)
- Increase awareness of your own and others’ culture as well as
- Check your cultural perceptions to avoid these costly misunderstandings and expand your business.